Shade Finder: choosing the noir that suits you
Noir is not one colour. Our blacks sit differently on different skin. A short field guide to finding your shade of dark.
Deborah James
Founder & Creative Director
People say black is black the way they say salt is salt. But our Noir is a true neutral, our Espresso reads warm, and a Scarlet-adjacent Noir like the coated skinny catches light like vinyl. Worn together, they're a palette; worn against the wrong undertone, they're a fight.
Quick field test: hold silver and gold against your wrist in daylight. If silver wins, our true Noir and Steel will sharpen on you. If gold wins, lean Espresso, Camel, and the scarlet pieces: the house red is a warm pigment and it behaves like one.
The Shade Finder on every product page does this in three taps: pick your undertone, pick how loud you're feeling, and it narrows the colourway to the two that will actually work. It recommends; you decide. We don't do quizzes that end in a personality type.
One warning from experience: never buy a first Noir under shop lighting. Daylight or the photo you take at the window. The shade tells the truth there.
Deborah James, Founder & Creative Director
Read it, wear it
Every claim in the ledger applies to every piece on the shelves.
